Digital agency for insurers, Digi2L, set to disrupt online claims assessments.

According to Google Trends search data, the last 2 years have seen a four-fold increase in interest in the application of AI in insurance. This rise is mirrored in the advent and growth of insurtech; a technological movement in service delivery. New, digitally agile businesses are entering the market daily, acting as a catalyst for vast technological change within the industry.

Meanwhile, customers have an immediate expectation for smart and easy to use ways in which to engage with the services they have invested in, wherever and whenever that need occurs. Technology must facilitate and enhance, and it must do so seamlessly, or insurers will once again be giving away a critical competitive advantage.

Opportunity
Online opportunity must be seized by those wishing to preserve their existing market share, but how can this be achieved? This represents the biggest challenge faced by insurers today; in identifying and embracing a beneficial digital strategy, and one which adds greater value than simply digitising the old ways of working.

Taking a holistic approach to the application of technology, Digi2L examine the whole customer journey and process chain to deliver online applications which provide the optimum customer experience with the added benefit of a potentially significant reduction in unnecessary costs.

This insight is made possible due to Digi2L’s wealth of first-hand insurance experience courtesy of parent company, Rightpath Insurance Solutions; equal parts insurance AI pioneers and innovative claims management specialists since 2007.

Digi2L also acts as Rightpath’s innovation incubator. Rightpath’s AI claims assessment system, ATICS was the first of its kind; making accurate claim assessments in real-time. This has led Rightpath Insurance Solutions to reach finalist status in the ‘Best Use of AI – Claims’ category in this year’s Insurance Times Tech and Innovation Awards.

Digi2L sees claims management as a key area where technology such as AI can substantially reduce loss due to leakage and fraud to a level which far outweighs the cost of system development.

Innovation Road Map
Because of this, Digi2L has already developed a detailed online claims and assessments road map which it has begun showcasing to interested insurers. The road map features significant advancements and first-to-market features which Digi2L believes will be pivotal in disrupting the claims management sector.

Furthermore, rather than post-launch rigidity that can often stall the process of innovation, Digi2L seeks to ensure its software solutions have a clear evolutionary lifecycle which is visible to the insurer, ensuring innovation with new functionality long after a solution has entered service. This means that insurers supported by Digi2L remain competitive and at the forefront of online service delivery.

James Fanthorpe, Senior Consultant at Digi2L said; “Digi2L ‘s aim is to build solutions that are driven by great customer experiences, efficiency and financial benefit to the insurer. These outcomes can successfully coexist when the whole process is considered. This is the key to online prosperity, and Digi2L already have a powerful solution for online claims assessment that is available today which we believe would be beneficial to insurers of all shapes and sizes. But we don’t want to stop there, that’s why I am excited about our advanced digital strategy road map and the new features we have planned. I think insurers will be too.”

Insurers wishing to find out more about Digi2L’s online claims road map, its implications and how it can benefit them should contact James Fanthorpe at Digi2L on: 01268 214096