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Case Study

Digi2L

Digital Insurance Innovators & Creative Agency

Services Delivered:
  • Award-Winning System Design
  • CRM Systems
  • Web Design
  • Content Creation
  • Marketing

The Challenge

We observed that there were no full service digital development agencies with first-hand experience of traditional insurance service delivery available to insurers. Existing agencies faced significant challenges in providing solutions that fully recognised the complex practicalities of insurance businesses.

Identifying a accurate digital resource is key for insurers wishing to adopt a relevant and beneficial digital strategy, overcoming the inertia of legacy systems and practices.

Services Delivered:
  • Award-Winning System Design
  • CRM Systems
  • Web Design
  • Content Creation
  • Marketing

The Challenge

We observed that there were no full service digital development agencies with first-hand experience of traditional insurance service delivery available to insurers. Existing agencies faced significant challenges in providing solutions that fully recognised the complex practicalities of insurance businesses.

Identifying a accurate digital resource is key for insurers wishing to adopt a relevant and beneficial digital strategy, overcoming the inertia of legacy systems and practices.

Two designers studying ideas board

How We Delivered

Capitalising on our experience in insurance service delivery, and digital development, we launched Digi2L.

In addition to bespoke insurance system development, Digi2L is a full-service creative resource, providing design, content creation and marketing services.

Digi2L also acts as Rightpath's innovation, research and development hub. Digi2L is an award-winning digital development agency run by insurance experts and designed for the insurance industry.


Two designers studying ideas board
A designer working on a design.

What We Delivered

  • Insurance Times Award-Winning, Claims Platforms Re-Engineered
  • Bespoke Sales & Administration System from Design to Completion Within 6 Months
  • Design and Management of Multiple Innovation Roadmaps
  • Multiple In-House Video Production
  • Media Campaigns (incl. PR and Awards)

A designer working on a design.

Innovation Award Recognition

Claims Product Solution of the Year Finalist Badge
2021 - Excellence in Technology - Service Provider- Finalist
Insurance Times Awards - In recognition of Rightpath Claims' ground-breaking new travel claims platform: providing claims status transparency and reducing assessment time by over 50%, thus addressing the most common customer pain point of time to settlement, resulting in an overall satisfaction score increase to 92%
Claims Product Solution of the Year Finalist Badge
2021 - Excellence in Technology - Claims (General)- Finalist
Insurance Times Awards - In recognition of Rightpath Claims' ground-breaking new travel claims platform: providing claims status transparency and reducing assessment time by over 50%, thus addressing the most common customer pain point of time to settlement, resulting in an overall satisfaction score increase to 92%
Claims Product Solution of the Year Finalist Badge
2021 - Best Use of Technology for Customer Experience - Claims (Service)- Finalist
Insurance Times Tech & Innovation Awards - In recognition of Rightpath Claims' ground-breaking new travel claims platform: providing claims status transparency and reducing assessment time by over 50%, thus addressing the most common customer pain point of time to settlement, resulting in an overall satisfaction score increase to 92%
Claims Product Solution of the Year Finalist Badge
2021 - Technology Innovation of the Year - Claims - Finalist
Insurance Times Tech & Innovation Awards - In recognition of Rightpath Claims' ground-breaking new travel claims platform: providing claims status transparency and reducing assessment time by over 50%, thus addressing the most common customer pain point of time to settlement, resulting in an overall satisfaction score increase to 92%
Claims Product Solution of the Year Finalist Badge
2021 - Claims Product Solution of the Year - Claims Management - Finalist
Insurance Times Claims Excellence Awards - In recognition of Rightpath’s continued pro-active focus on service innovation and digital enhancement, and specifically the rollout of the new digital self-service travel claims platform, developed for ease of use, and claims process transparency.
Claims Product Solution of the Year Finalist Badge
2020 - Claims Product Solution of the Year - Claims Management - Finalist
Insurance Times Claims Excellence Awards - In recognition of Rightpath’s delivery of a custom, crisis response claims platform, delivered within just seven days and serving over 140,000 claimants within three months of launch.
Excellence in Technology - Service Provider Finalist Badge
2020 - Excellence in Technology - Service Provider - Finalist
Insurance Times Claims Awards - In recognition of Rightpath’s delivery of a custom, crisis response claims platform, delivered within just seven days and serving over 140,000 claimants within three months of launch, and with over 50% of claims fast-tracked to repayment via accurate automated validation.
Best Use of AI Finalist Badge
2020 - Best Use of AI - Finalist
Insurance Times Tech & Innovation Awards - In recognition of Rightpath’s delivery of a custom, crisis response claims platform, delivered within just seven days, and with over 50% of claims fast-tracked to repayment via accurate automated validation.
Best Use of Technology for Customer Experince - Claims (Supplier) Finalist Badge
2020 - Best Use of Technology for Customer Experience - Claims (Supplier) - Finalist
Insurance Times Tech & Innovation Awards - In recognition of Rightpath’s delivery of a custom, crisis response claims platform, with over 50% of claims fast-tracked to repayment via accurate automated validation for the shortest possible claims lifecycles and an optimal customer experience.
Claims Innovation of the Year - Outsourced Partner Finalist Badge
2020 - Claims Innovation of the Year - Outsourced Partner - Finalist
Insurance Post Claims and Fraud Awards - In recognition of Rightpath’s delivery of a custom, crisis response claims platform, delivered within just seven days and serving over 140,000 claimants within three months of launch.
Insurtech Initiative of the Year Finalist Badge
2019 - Insurtech Initiative of the Year - Finalist
ITIJ Awards - In recognition of the development of ATICS, Rightpath's pioneering and flexible claims platform which was first to market in successfully applying AI-driven automation to [travel] claim assessments (in 2007) for shorter claim lifecycles and an enhanced customer experience.
Best Use of AI - Claims - Finalist Badge
2019 - Best Use of AI - Claims - Finalist
Insurance Times Tech & Innovation Awards - In recognition of the development of ATICS, Rightpath's pioneering and flexible claims platform which was first to market for AI-driven automation to [travel] claim assessments (in 2007) for shorter claim lifecycles and an enhanced customer experience.
Claims Technology Initiative of the Year Finalist Badge
2014 - Claims Technology Initiative of the Year - Finalist
Insurance Times Claims Excellence Awards - In recognition of the development of ATICS v.2, for [travel] claims automation, driving claim setup accuracy and giving claimants an immediate online decision on their claim, in real-time, 24hrs a day, 7 days a week.
Claims Innovation of the Year Finalist Badge
2014 - Claims Innovation of the Year - Finalist
The Claims Awards - In recognition of the development of ATICS v.2, for [travel] claims automation, driving claim setup accuracy and giving claimants an immediate online decision on their claim, in real-time, 24hrs a day, 7 days a week.
Best Business for Innovation Commended Badge
2010 - Best Business for Innovation - Commended
HSBC South London Business Awards - In recognition of the development of ATICS and ATICS Advanced, Rightpath's pioneering and flexible claims suite, which was first to market in successfully applying AI-driven automation to [travel] claim assessments (in 2007). Together, ATICS and ATICS Advanced automate many of the complex functions of setting up and resolving a claim, for the claimant and the claims handler, for a faster, more efficient claim lifecycle.

Customer Service Award Recognition

Claims Service Solution of the Year Finalist Badge
2021 - Claims Service Solution of the Year - Claims Management - Finalist
Insurance Times Claims Excellence Awards - In recognition of Rightpath’s continued pro-active focus on service innovation and digital enhancement, and specifically the rollout of the new digital self-service travel claims platform, a critical step towards 100% claim automation.
Claims Service Solution of the Year Winner Badge
2020 - Claims Service Solution of the Year - Winner
Insurance Times Claims Excellence Awards - In recognition of Rightpath’s delivery of a custom, crisis response claims platform, delivered within just seven days and where over 50% of claims were fast-tracked to repayment via accurate automated validation for rapid settlement.
Best Business for Customer Service Finalist Badge
2011 - Best Business for Customer Service - Finalist
HSBC South London Business Awards - In recognition of the delivery of a web-based claims platform, with dedicated support for mobile users, a pioneering, first-to-market approach to full, online claims submission.
Best Business for Customer Service Finalist Badge
2011 - Best Business for Customer Service - Commended
Barclays Croydon Business Awards - In recognition of Rightpath's focus on delivering outstanding customer service, and the first-to-market rollout of a web-based [travel] claims platform, with dedicated support for mobile users, for online claims submission.

Business Award Recognition

Best Business for Customer Service Finalist Badge
2013 - Best Small Business - Finalist
Barclays Croydon Business Awards - In recognition of Rightpath Insurance Solutions successful, rapid and sustainable growth, scalability and its commitment to innovation in the sectors it serves.
Real Life Entrepreneur - Highly Commended Badge
2013 - Real Life Entrepreneur - Highly Commended
Barclays Croydon Business Awards - In recognition of the entrepreneurial vision and achievements of Rightpath Insurance Solutions' founder, Andrew Commins for Rightpath's flexible and highly scalable business model.
Best Small Business Finalist Badge
2010 - Best Small Business - Finalist
HSBC South London Business Awards - In recognition of Rightpath Insurance Solutions sustainable growth strategy, route to market and demonstrated technical innovation capacity for advances in insurance customer experiences.

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